Fashion merchandising refer
to the buying and selling function of
the retailer and to the trader , design to present the right product at the
right place in the right time at the
right price in the right quantity and with the right sales promotion.
There are six parts of merchandising
Right product
Right price
Right place
Right quantity
Right time
Right sale
Why is fashion merchandising
necessary in market?
The basic definition of
merchandising is buying and selling of goods for the purpose of mating profit;
merchandising is concerned with all of the activities. Necessary to provide
store customers with the merchandising, what they want to buy when and where
they want it. And at what prices they can afford ad willing to pay this
involves making buying planning understanding the customs selecting the
merchant and promoting and selling the goods to the costumer or consumer
merchandise is done by both manufacture merchandise is done by both
manufactures and retailer’s for manufactures merchandising begun with
estimating customers demand in terms of style- size, color quality and price to
a sample, quantity according to buyer and retailers. designing is also play
most important role in fashion market merchandising also ordinate with
designing the goods and selecting the fabric designing the packing pricing
advertising and other sales promotion activities
( fashion show, magazines newspaper by internet online shop,
television)directing the sales division
and the actual selling of the goods.
For retail merchandising
also begins with forecasting customer wants and desire, the retailer must know
what and type of merchandise in terms of color size style price and other
selection factor the stares customer want to purchase , merchandising for the
retailer include disarming sources from which to purchase , selecting and purchasing the goods.
The retails merchandiser may
be responsible for training sales people selling the goods and handing any merchandise
returns and adjustment the goods of merchandise for both manufacturer and
retailer is to sell merchandise at a profit the merchandise must consider the
cost of the merchandiser as well as of the cost involve
in receiving handing promoting and selling of the goods the goods in order to
achieve a profit
Important Steps a buyer
follow in fashion merchandising:-
PLANING
BUYING
SELLING
A merchandiser must be
follow rules of business and market demand, we founded merchandising is a
consumes oriented process by knowing what people want and why they want and at
what price they will buy it ,when at
need urgent and at on which quantity
they can absorb it.
The following steps in
merchandising are as follows:-
PLANNING:- Is an estimate or
forecast that include provision for constant advisement to actual result we
need to go through anticipatory factor while we make an economic plan.
BUYING:- the fur’s to actual
buying called powerful/sourcing this requires a proper assessment and
assortment of sales and inventory plan`s
along with the relatives planning process are the basic on which stock is
purchased while buying is done by classification
price line size color and qualities approved by merchandise manager or designer
SELLING:- This initially
include communication and promotional activities basically it is the means that
accelerates the sales and promoters the
image of the company or store in fashion merchandising the promotional
activities is done by selling emotions therefore we must make our promotion
also that the customs want to better him sell and want that the merchant offer
Major requirement in an
apparel firm
The garment industry is
categorized by manufactory firm of all sized the major requirement in an
apparel firm.
The apparel industry firm is
divided into three major departments and that is design production and
merchandising sales.
The design department is
handled by the designer a merchandising is responsible for producing collection
through the year for exam-fall winter spring summer etc.. large companies often
divide styling responsible little between the designer and the merchandiser
work with several other divisions within a company each with its own designer.
A Merchandiser research
about fashion and fashion trends identities best seller promote the line and
involves member that is track sales and profit designer ran the work room
sketcher and consults with pattern maker and sample makers to produce the first
sample.
